FIT CHICKS hits CBC News: Strong is the new Skinny!

Hey Chicks,

What an awesome day!  Not only is it gorgeous weather but today we are spreading our FIT CHICKS love all over the country on CBC News with a message that is very close to our hearts.

For years we have been plugging away, building a community of amazing, empowered women who ditch the idea of trying to achieve “skinny” but embrace being strong, healthy & fierce. And that message is airing today all across Canadian TV’s (and airports!) as we are finally seeing major shifts in the way women view their bodies, capabilities and themselves.

In the world of fitness that is filled with images of crop tops, calorie counting and cardio, it can be super hard for women to not to feel intimidated or constantly inadequate.

With amazing female role models celebrating health not size, we are changing that.   Strong is beautiful, muscles are fierce, eating clean is cool and being HEALTHY ROCKS!

TWITTER PIC

Tweet we received after our CBC News story aired...why we love what we do!

So chicks, let’s all be a part of the movement (we prefer “Healthy is the new Skinny” 🙂 where chicks of every age, race and background will start to celebrate their strength (not their size)- inside & out!

Make today fabulous!

FIT CHICKS XO

PS :  You can also read the online article at CBC.ca 🙂